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Why Advertisers Are Pouring Millions Into Your Earbuds

Why Advertisers Are Pouring Millions Into Your Earbuds

October 23, 2026

I listen to a lot of podcasts. Driving across borders, waiting in airports, setting up camp somewhere in the middle of nowhere — a good podcast makes the miles disappear. So when I saw a number like $41.1 million, I had ..

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Why Radio Stations Are Suddenly Obsessed With YouTube

Why Radio Stations Are Suddenly Obsessed With YouTube

October 23, 2026

Here's a question worth asking: if the audience can't tell the difference between a podcast and a video, why would anyone still make audio-only shows?That's basically the puzzle radio executives wrestled with at NAB..

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Spotify's Subscriber Numbers Just Beat Expectations. Here's Why That Matters More Than You Think.

Spotify's Subscriber Numbers Just Beat Expectations. Here's Why That Matters More Than You Think.

October 22, 2026

Spotify just posted premium subscriber numbers that blew past what Wall Street expected. And the company says podcasts had a lot to do with it.That got me thinking. Why does a streaming music company care so much about..

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